Assignment Essay Example | Topics and Well Written Essays - 250 words - 89

Assignment - Essay ExampleThen analyzing and interpreting data by tabulating and interpreting in order to draw conclusions of the results is necessary. Finally, preparing the report of the enquiry by including an executive summary, research methods description, discussion of the study results, limitations and concluding as well as recommendation are the required step in the research (Sontakki, 2010).There are two types of data collection, which are primary and secondary data. In our case, the preferred method is the primary research method of data collection. Exploratory involves revolve about groups, case studies, customer interviews, projective techniques and ethnographies. In determining what the consumers needs, the best method is through exploratory research where through customer interviews and focus groups, necessary information will be obtained concerning Google in Chicago. More everyplace, it is to the befit of the customers to give genuine information over the research to conduct.Using customer interviews, projective techniques and focus groups has aided in determining of SWOT analysis. Strengths include harvest-time integration, open services and products source, strong portfolio patents, and the primary products are customer and quality experience. Weaknesses include unprofitable products, hotshot income source reliance, and patent litigations. Opportunities are mobile number users increment, Google fiber cables, patents obtain via acquisitions and expanding to electronics industry. Threats featured are much(prenominal) as unprofitable products, competition from Microsoft, mobile internet users increment and EU antitrust laws (Sontakki, 2010). In the Google ads and consumer needs, the origination for market research project has featured all challenges and solved in accordance to the seven steps. The groups control enabled the company to improve on some